much more than just lecturing individuals.
For a perspective on the
social, economic and cultural aspects of tobacco use, read
So what do you really think?!
My Masters program Thesis project involved studying the
reactions of middle school students to anti-smoking television ads.
Some of the ads were created by public agencies or foundations, while
others were produced by the Philip Morris tobacco company. The students
did not know who produced each ad. The key significant finding of the
small study was that students viewing Philip Morris ads were more
likely to perceive a message of individual responsibility. In other
words, industry ads were seen as
saying that kids who start smoking have themselves to blame.
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- The research on Florida and California's anti-tobacco efforts
also led to an article that appeared on the cover of the
August/September issue of InTouch
magazine titled Can We Stop Teen Smoking?
- One way to reduce smoking is to raise tobacco taxes. Read a
review of how a coalition of medical groups and traditional
anti-smoking organizations united in a successful ballot initiative
campaign to boost
Oregon's tobacco tax , and thereby fund the state's
Tobacco Prevention and Education Program .
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