SWINY EVENT

American Medical Association Media Briefing
Engaging the Patient: Improving Communication and Adherence

 

Seventy percent of asthma patients don't know how to use their inhalers. People with serious mental illness double
their chance of being hospitalized if they miss one week in refilling their prescriptions. Giving patients the tools,
information and technology can help them maintain good health and improve quality of life.

WHERE: The Millennium Broadway Hotel
145 West 44th Street, New York
WHEN: Thursday, March 4, 2004
9:00 a.m. to 2:00 p.m.

Briefing Topics
Breaking News on Older Driver Safety:
Model program helps visually impaired drivers form safe driving strategies

Breaking News on a Risk Assessment for Colorectal Cancer:
Computer-based program corrects misconceptions about cancer risk

Technological Advances in Drug Delivery Methods:
Microspheres, microchip-based "smart" systems and aerosols make drugs long lasting and are easier to take.

Severe Mental Illness:
New formulations of medications can prevent gaps in treatment and keep people well

Cardiovascular disease: Does a positive attitude work?
New program fosters positive attitude and confidence in ability to adapt healthful behaviors

Agency for Healthcare Quality and Research:
It's all about the patient and providing them with the tools the need to take control of their health

Asthma:
Empowering patients to control asthma

To register online: www.ama-assn.org/ama/pub/article/4197-7958.html
(Please register in advance. Seating is limited.)

Contact Linda Griffin at 312/464-5392 for more information.
(Sponsored by the AMA with funding from an educational grant from Janssen Pharmaceutica Products, L.P.)