. That will give you the name of an opinion-leading doctor and institution. Then you can call the
doctor directly, or, if the doctor doesn't return your calls, call the institution's PR department.
Another way to find an authoritative doctor to interview is to call the PR department of one of the
hospitals listed in the U.S. News & World Report
"Best Hospitals" rankings. While you should't take these rankings too seriously (they
omit the Veteran's Administration hospital system, for example), they're great for what they are--a
journalist's ranking of hospitals by reputation.
The easiest way to get to an academic PR department is through the
Science Sources
page on Eurekalert (although you must first register for
Eurekalert
).
- Tip: Search for "USA" to get a file of every institution in the USA--about 900 of them. Then
you can copy the file to your own computer, for a handy searchable off-line directory.
Medical societies from the Virtual Hospital. Great sources, like American College of Cardiology, American Academy of Ophthalmology, etc. This page links to their web sites, where you can get an overview of the specialty, PR contacts, press releases, doctors to interview, and upcoming meetings. Caveat: Some major societies are missing, like the American Society of Clinical Oncology.
Council of Medical Specialty Societies
17 big national medical specialty societies: American Academy of Dermatology, American Academy of Ophthalmology, American College of Surgeons, etc., This page links to their web sites, where you can get an overview of the specialty, PR contacts, press releases, doctors to interview, and upcoming meetings. Caveat: Many medical important specialty societies are not members, such as the American Urological Association, American College of Cardiology, etc.
Association Of American Medical Colleges
Links to its 125 member colleges. Another good way to find a doctor. Call the PR department, which is usually listed in Eurekalert .
American Board of Medical Specialties
More general than above. The medical establishment at a glance. How the specialties are organized. Conceptually useful, but not complete.
JAMA Organizations of Medical Interest, 284(4) 26 July 2000 is a comprehensive reference directory updated regularly in JAMA.
Lawyers to explain health law can be found on the American Bar Association's Health Law Section. Tip: Ask them to send you a good law review article on the subject before you interview them.
How to Interview
What to do when the doctor doesn't call you back
How to pin a scientist down on the issues
Hardball interviewing
Transcripts of White House and State Department press briefings with questions by Amy Goodman, WBAI-FM.
And listen to Goodman's incredible interview with President Clinton [Transcript] (since then, Pacifica fired Goodman).
Russell Mokhiber does a pretty good job too.
Great checklist on interviewing
and more general great reporting tips
Analyzing data
I wrote this story about an AHCPR report that had some problems. The New York Times got it wrong. Here's why. I learned a lot about reading medical literature critically from the editor of The Lancet at a
Columbia Journalism School conference.
Medical writing books
Barbara Gastel, MD. Health Writer's Handbook. Iowa State U. Press, 1998, $29.95. A
great book on technique for beginning medical writers by a journalism teacher at Texas A&M.
Stories are analyzed with commentary in the margin. Great Sidney Harris cartoons. This is like an Idiot's Guide to medical writing.
My all-time favorite journalism book is by William E. Blundell, The Art and Craft of Feature
Writing, Plume, 1986, $8.95. Based on the Wall Street Journal's own in-house style book, it
shows you how to think out, report, write and organize those WSJ page-1 stories on
science
and
medicine
.
Magazine Directories
Publist is a goldmine--a free online abbreviated
version of
Ulrich's Periodical Directory. You can browse for over 15,000 medical titles. (It doesn't tell you whether the publication takes freelance writing, but the CD-ROM version of Ulrich's in the library has a "Trade magazine" field.) Not as complete but still useful is Oxbridge Media Finder with over 1,000 medical titles (use boolean "AND Magazine" search for publications likely to hire freelancers).
- Tip: A big library should have Bacon's and Standard Rate & Data, 2 additional excellent, well-organized sources of markets.
- Tip: For a better understanding of medical magazines, read the book librarians read in library school: Magazines for Libraries, William Katz.
- Tip: Read the "Brandon-Hill list," the medical librarian's standard bibliography of most useful medical books and journals, published every 2 years in
Bull Med Libr Assoc.
Another goldmine is Tracking Healthcare & Biotech Media with its
archives. Designed for PR people but useful for freelance writers too, they profile medical publications and interview the editors, particularly new and expanding publications.
A useful source for public relations firms is the
O'Dwyer's PR Firms Database.
What can you do for me? My greatest need, and I think everyone's greatest need, is for an on-line directory or other way of finding medical publications to pitch a story on a given subject. For example, when there's a cardiology meeting in town, I'd like to have a list of cardiology tabloids and other publications to pitch a story. I envision a free on-line directory, like Bacon's, that profiles the 500-odd medical tabloids that use freelancers. I'm working on it. (See Kropotkin).
Medical Libraries
An indispensable skill for a medical journalist is understanding how to use the medical library, and how the medical literature is organized, like review articles, the Brandon-Hill list and Bill Katz, as the medical librarians at the New York Public Library explained to me.
Consumer Reports Recommended health sites gives links to listings of medical libraries. Their How to research a medical topic online explains strategies of online research. Many Consumer Reports articles on health are free.
Television
ER
fan page with plot summaries and medical-legal commentary. Bioethics commentary from Bioethics.net, with good footnotes (warning: may be sophomoric).
Favorite Sites
For other useful medical writers' web sites, see the other Members' Homepages at the NASW web site.
Emma Hitt has a good site for medical writers, especially her
spreadsheet for organizing medical meetings.
Kathy Summers' HealthWriting.com has a good collection of links to articles about financial bias and other problems in medical writing, and medical writing generally.
Probably the most useful journalist's portal is Laurel Touby's Media Bistro, with surprisingly good job listings (many in science and medicine), a bulletin board for apartment listings, and well-selected links to writer's web resources.
Favorite web sites
(this link is under construction)
Organizations
See a description of how they work, and my comparison of what each can do for you.
National Association of Science Writers
Science Writers in New York
(SWINY)
American Medical Writers Association
Editorial Freelancers Association
National Writers Union
American Society of Journalists and Authors
Society of Technical Communication
NYC
PRSA Technology Section
Intl. Assoc. of Business
Communicators NYC
New York New Media Association
Association of Health Care Journalists
An annotated list from
The Mining Company
Editorial Photographers Useful for
writers too.
Magazine contracts annotated;
magazine ad rates, circulation and web sites.
Meeting calendars
I use these meetings calendars and other links when I create my own calendar of events of interest to medical writers. (This is not a finished work.)
Manhattan apartments
Manhattan apartments, $468 a month
Writers have gotten subsidized apartments for as little as $468 a month.
Radio broadcasting
Need a quick crash course in radio recording? Read the
This American Life comic book.
More advice from The Association of Independents in Radio. Transom.org gives advice on production techniques like ProTools free software.
Etc.
Shaving without
shaving cream
My famous contribution to science.
Bauman Institute of
Technology
Where the PROTON rockets were designed!
(OK, they also designed the Chernobyl reactor)
Web design
This page was designed with the help of the HTML tutorial at Project Cool. Thanks, guys!
This is my crib sheet with samples of the HTML codes I used on this site.
For AOL, here's a great tutorial by Karen Lawson,
How to Make a Web Page in AOL,
which takes 1 hour using simple software like Windows Notepad that you already have.
Good visual design is far more important than HTML coding. One of the best web designers is Jakob Nielsen, at useit.com. The Alertboxes are particularly useful. I designed my site before I ever heard of Nielson, but our sites look similar because we both used the same principles: Keep it simple, stupid.
Powerpoint makes it easy to be stupid. see Peter Norvig's
Gettysburg Address in Powerpoint and the
commentary.
I recommend against Microsoft's free web page creator, FrontPage Express. MS deliberately creates pages that Netscape can't read properly. Furthermore, MS creates complicated code that you can't figure out and modify (although HTML TIDY may clean up the mess). Start with your word processing program, and save the pages as text or HTML files. Or use Notepad or NoteTab.
How to cite this page
Parting quote
Far more seemly to have thy study full of books, than thy purse full of money. -- John Lyly,
Euphues