By B. Christine Hoekenga
"Podcasting is about content," Ivan Semeniuk told the crowd of roughly 100 assembled for the Podcasting 101 session at the 2006 NASW Conference. "But I want to add one more layer to that: it's about identity." Semenuik, the host and producer of New Scientist's "Sci-Pod," and the four other panelists returned repeatedly to the themes of creating identity and grappling with technology as they explained the fundamentals of podcasting — from getting good sound quality for phone-recorded interviews to marketing techniques for recruiting more listeners.