Poynter's Beth Winegarner lists a half-dozen ways for freelancers to build their businesses. Many of them boil down to finding a network and making the most of it: "Thanks to Facebook and Twitter, connecting with fellow freelancers has never been easier. Knowing who’s writing, and who they’re writing for, gives you a good sense of which publications are open to taking freelance work," Winegarner writes. Also, do your homework, and "pitch more than you can write."