The Open Notebook has collected the thoughts of a half-dozen editors who took queries during the popular Pitch Slam at ScienceWriters2012. The six — Laura Helmuth, Amanda Moon, David Corcoran, Beth Quill, Susannah Locke, and Tasha Eichenseher — discuss what they look for (one word: "voice") and whether they prefer short or long queries: "Finally, remember that the best way to figure out what editors are looking for is to read the publication."