![](/sites/default/files/styles/hero__lg__1x/public/AC_240522_Azma_Science_X_Marketing_authors_bookshelf.jpg?h=71976bb4)
Sheeva Azma—Science X Marketing
Sheeva Azma
Fancy Comma, LLC, May 18, 2024
Hardcover, $23.99, Paperback, $16.99, eBook, $9.99
Hardcover ISBN-13: 979-8325433917
Paperback ISBN: 978-0578887388
eBook ISBN: B0D22L76GJ
Azma reports:
I wrote this book as a study in the space co-inhabited by science and marketing, as reflected in the title, Science X Marketing. The book is based on my experience working in both worlds. Science and marketing are two modes of thought that, when merged, yield novel insights to help solve complex problems in fields that require science and technology knowledge and expertise.
As a science communicator, I have trained other science writers as well as public information officers (PIOs) on working in these areas. I believe both groups can benefit from reading this book if only to learn about the gap between science and marketing and ways to bridge the gap.After writing the book, I asked Kelly Tabbutt and Kevin Ho, my colleagues at Fancy Comma, LLC, to edit it. The hardest part about writing this book was trying to put to words a space in which many people work that is little-discussed. In the book, I explain why I believe that having a science degree provides advantages in communications work.
I self-published this book because I wanted to get my ideas out quickly. I didn’t want to shop my book around and possibly face many rejections over several months. This is my third self-published book. I love the creative freedom and independence that comes with self-publishing. It has no real barriers, unlike many other things in life.
My advice to other authors is to take it one day at a time to avoid getting overwhelmed. When self-publishing on Amazon, you can start writing in a Google Doc and clean it up and format it for publishing with Kindle's free tools. Don't let the publishing process deter you from getting your stories and ideas out there.
Contact info:
- Sheeva Azma, 405-437-4950, sheevawrites@gmail.com, https://www.sheevaazma.com https://fancycomma.com/blog/posts
Twitter: @SheevaAzma - Book: Science X Marketing, https://fancycomma.com/books/
NASW members: will your book be published soon? Promote it by submitting your report for Advance Copy.
Tell your fellow NASW members how you came up with the idea for your book, developed a proposal, found an agent and publisher, funded and conducted research, and put the book together. Include what you wish you had known before you began working on your book, or had done differently.
See https://www.nasw.org/advance-copy-submission-guidelines.
View Advance Copy archives at https://www.nasw.org/member-article/advance-copy.
Thinking of writing a book? If you are a NASW member, you may access a list of more than 200 books and online resources to help you craft your book proposal, find an agent and funding sources, negotiate your contract, learn about self-publishing, publicize and market your book, and more at https://www.nasw.org/article/write-book.
View the recording of an Advance Copy Virtual Business Chat, A Primer for Authors on Book Publicity. NASW member login required.
View the recording of a Virtual Business Chat presented by NASW’s Freelance Committee and Advance Copy column Writing Wikipedia Profiles. NASW member login required.
View the recording of a recent Virtual Skills Chat presented by NASW’s Freelance Committee Using Generative A.I. as Writers and Editors. NASW member login required.
Send book info and questions about book publishing to Lynne Lamberg, NASW book editor, llamberg@nasw.org.
Follow @LynneLamberg and @lynnelamberg.bsky.social for news about NASW authors, science/medical books, and writing.
Banner image adapted from original photo by Sheeva Azma.
NASW invites publishers and publicists to purchase NASW website ads to promote their authors and books. Visit https://www.nasw.org/node/add/ad to access NASW’s self-service purchasing portal.
Advance Copy
The path from idea to book may take myriad routes. The Advance Copy column, started in 2000 by NASW volunteer book editor Lynne Lamberg, features NASW authors telling the stories behind their books. Authors are asked to report how they got their idea, honed it into a proposal, found an agent and a publisher, funded and conducted their research, and organized their writing process. They also are asked to share what they wish they’d known when they started or would do differently next time, and what advice they can offer aspiring authors. Lamberg edits the authors’ answers to produce the Advance Copy reports.
NASW members: Will your book be published soon? Visit www.nasw.org/advance-copy-submission-guidelines for information on submitting your report.
Publication of NASW author reports in Advance Copy does not constitute NASW's endorsement of any publication or the ideas, values, or material contained within or espoused by authors or their books. We hope this column stimulates productive discussions on important topics now and in the future as both science and societies progress. We welcome your discussion in the comments section below.