Sheeva Azma—Science X Marketing

SCIENCE X MARKETING
Sheeva Azma
Fancy Comma, LLC, May 18, 2024
Hardcover, $23.99, Paperback, $16.99, eBook, $9.99
Hardcover ISBN-13: 979-8325433917
Paperback ISBN: 978-0578887388
eBook ISBN: B0D22L76GJ

Azma reports:

I wrote this book as a study in the space co-inhabited by science and marketing, as reflected in the title, Science X Marketing. The book is based on my experience working in both worlds. Science and marketing are two modes of thought that, when merged, yield novel insights to help solve complex problems in fields that require science and technology knowledge and expertise.

As a science communicator, I have trained other science writers as well as public information officers (PIOs) on working in these areas. I believe both groups can benefit from reading this book if only to learn about the gap between science and marketing and ways to bridge the gap.

After writing the book, I asked Kelly Tabbutt and Kevin Ho, my colleagues at Fancy Comma, LLC, to edit it. The hardest part about writing this book was trying to put to words a space in which many people work that is little-discussed. In the book, I explain why I believe that having a science degree provides advantages in communications work.

I self-published this book because I wanted to get my ideas out quickly. I didn’t want to shop my book around and possibly face many rejections over several months. This is my third self-published book. I love the creative freedom and independence that comes with self-publishing. It has no real barriers, unlike many other things in life.

My advice to other authors is to take it one day at a time to avoid getting overwhelmed. When self-publishing on Amazon, you can start writing in a Google Doc and clean it up and format it for publishing with Kindle's free tools. Don't let the publishing process deter you from getting your stories and ideas out there.

Contact info:

• Sheeva Azma, 405-437-4950, sheevawrites@gmail.com, https://www.sheevaazma.com https://fancycomma.com/blog/posts
  Twitter: @SheevaAzma
• Book: Science X Marketing, https://fancycomma.com/books/

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Banner image adapted from original photo by Sheeva Azma.

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