Managing social media in a small or solo business can be challenging but there are strategies and tips to make things easier, according to panelists in "How to increase your social media reach when you’re a one-person shop."
Event coverage
Coverage begins in 2006 for the ScienceWriters meeting and 2009 for the AAAS meeting. To see programs for past ScienceWriters meetings, go to the ScienceWriters meeting site.
Reddit has a reputation. But for all its potential unsavoriness, Reddit is a powerful social media platform — one capable of reaching thousands of potential readers.
Like the insurance company commercials that note "If you’re a parrot, you repeat things" and "If you’re a mom, you call at the worst time," it is obvious that "If you’re a science writer, you ask questions" and "If you’re a science PIO, you answer questions." But what if the questions are about research misconduct, questionable studies, plagiarism or other negative or controversial aspects of the science and technology communicated by NASW members?
While expert sources are necessary to add credibility and nuance (and, ideally, personality) to the writer’s interpretation of a scientific concept, they might not effectively tell the whole story. Non-scientists — a young stroke survivor, a bereaved parent, a victim of water contamination — can provide more context and emotional depth. They put a face to the data, illustrating how people are being affected.
“Editors are desperate people,” Josh Fischman, editor at Scientific American, told a standing-room-only audience. Publications need to be filled with ideas and editors need people who can write those ideas. Once an editor is excited about your story idea, the trick for the freelancer is to keep that excitement going, he explained. Fischman, along with editors Cori Vanchieri of Science News, Gideon Gil of STAT, and Alexandra Witze, correspondent for Nature and Science News attempted to illuminate for writers just how to do that.
When science journalist Gary Taubes speaks publicly about nutrition and weight loss, he’s wary of mentioning carbohydrates too early in the presentation, especially when he knows there are physicians in the audience. He doesn’t want to be dismissed as “one of those Atkins people.” This is a problem many science writers face. How do you clearly communicate where the evidence lies without coming off as biased, turning off many readers?
The impetus of this session was the relative lack of Black, Hispanic/Latino, and American Indian science journalists. The organizer and moderator, Alberto I. Roca, executive director of DiverseScholar, acknowledged that although there are many other types of diversity, this panel chose to focus on race and ethnicity.
It is somehow enrooted deep in society that disabled people are brave just for doing everyday activities — like attending school, driving or buying groceries — and that they should be praised just for that. This phenomenon is called "inspiration porn" and the reason it exists is in part how the media portrays disability.
Convening in a chilly air-conditioned ballroom, a panel of four journalists described their experiences writing about the sordid side of science. Organized and moderated by Brooke Borel, a freelance journalist and author, the "Investigative reporting: Uncovering the seedy side of science" session touched on misconduct, harassment, and corruption in science.