“Urban walking is simply the best way to get to know a place and to develop deeper connections to its story,” David Williams insists. In Seattle Walks, he provides 18 maps and 50 color illustrations for walks in his home town that take readers to such sites as a downtown building with dozens of carved faces, an unexpected Civil War cemetery, Seattle’s most infamous lost ship, and one of the city’s earliest houses of ill-repute. Seattle visitors and armchair travelers will enjoy tagging along.
Scientists and professionals at research institutions eager to inform the public about their work need to go where the readers or, increasingly, the viewers are. Instead of driving traffic to their websites, a panel of public information officers, editors, and journalists recommend creating science content specifically for use on Snapchat, Facebook Live, Twitter, Tumblr, and other social media outlets.