“Is genetic knowledge empowering or fear-inducing, or both? Will it heighten the anxieties of already hyper-anxious helicopter moms and dads, always waiting for the genetic shoe to drop? … Will it stress parents out or make them savvier?” — Bonnie Rochman poses these questions in The Gene Machine, as she explores not only present and potential advantages of genetic screening of fetuses and children, but also its drawbacks.
Scientists and professionals at research institutions eager to inform the public about their work need to go where the readers or, increasingly, the viewers are. Instead of driving traffic to their websites, a panel of public information officers, editors, and journalists recommend creating science content specifically for use on Snapchat, Facebook Live, Twitter, Tumblr, and other social media outlets.